How Automation Can Keep Your Business Growing
According to data from DJS Research, the global services sector spends more than $5 trillion a year on repetitive activities, and it spends a total of 69 days on administrative tasks annually. Constructing a productive organization needs a lot of resources, time and energy. However, several routine activities can be automated with technical advances.
For example, use cognitive automation technology that combines rules-based instructions with artificial intelligence, machine-learning and image-recognition. Although manual work has been the conventional solution for doing “administrative tasks” in businesses, automation offers cheaper, more reliable and productive alternative. Automating repetitive and daily manual routine tasks can help speed up your company’s growth.
Let me give you an example of how cognitive can help you in your marketing and customer-service efforts.
The key benefits of automation in marketing are:
Some ways to support your company development use automation
Knowing what the competition is up to is a smart way to ensure that growth opportunities are not overlooked. You will be able to recognize materials and strategies for companies like yours will work (and not).
Your team can take advantage of the opportunities to develop elsewhere by using this automated warning. For example, you can use a cognitive robot to track news about a competitor, or to get data from websites about their activities. After arming yourself with information, you can change a planned advertising campaigns or maybe even fine-tune your product to stand out from your competitors.
Another way to help the business grow is to encourage brand recognition and positive feedback. Word of mouth is a strong marketing tool and a perfect way of building your client base.
Automatic sentiment analysis can support this effort. That way, you can get alerts that highlight very happy and loyal customers. Cognitive automation bots with sentiment-analysis capabilities can “read” customer service interactions to detect happy customers or those who were disappointed. From there, you can choose to reach customers and follow up with necessary service recovery actions. Or, you can send them a thank you letter or offer, which might make them talk a little more about you.
To Increase Focus
Hard work and dedication are at the heart of any business growth. Unfortunately, your staff’s dedication may be compromised by constant administrative tasks. With automation tools such as Gleematic to automate repetitive processes, the energy of the staff is no longer wasted on menial tasks. Instead, they have more time to make decisions, to invent, build and connect. That is to say, tasks that promote your business growth.
Automation is an advanced technology that can make it easier for you to increase the productivity of your company without additional headcount. With automation, you can focus more time on growing your company, instead of worrying about your daily routines. Start with the smallest tasks that can easily be accomplished through automated software or systems like Gleematic to automate the business processes.
Written by: Jimmi Chandra